Home » Automotive Data Mining 101: Basic Principles of Data Mining Your Customer Base by Tim Northburg
Automotive Data Mining 101: Basic Principles of Data Mining Your Customer Base Tim Northburg

Automotive Data Mining 101: Basic Principles of Data Mining Your Customer Base

Tim Northburg

Published August 29th 2014
ISBN : 9781494289669
Paperback
236 pages
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 About the Book 

Automotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base- Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost ServiceMoreAutomotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base- Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined ROs. There are many reasons to mine your current customer base for new opportunities in both your sales and service drive. We outline systematic processes for contacting and following the customers you already have won to your dealership. You too can master your data.