Home » Handbook of Partial Least Squares: Concepts, Methods and Applications by Vincenzo Esposito Vinzi
Handbook of Partial Least Squares: Concepts, Methods and Applications Vincenzo Esposito Vinzi

Handbook of Partial Least Squares: Concepts, Methods and Applications

Vincenzo Esposito Vinzi

Published March 25th 2010
ISBN : 9783540328254
Hardcover
850 pages
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 About the Book 

This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.